Consider the television commercials that convey a heart-warming story, but once the commercial ends everyone turns to each other and asks, “What was that advertising?” It is imperative your site has a clear focus and a directional path that leads your customers exactly where you want them to go. Visitors decide within the first few seconds of landing on your homepage whether they are going to stay or, with a quick click of a back button, leave your site. Good web design plays an intricate role in not only hooking your customers but keeping them on your website.
Logo size and placement is an important element your web designer uses to establish your brand. In addition, a tag line under or beside your logo succinctly sums up your business, and it gives your visitors a way to remember you. How far can a good tagline take you? Consider, “You’re in good hands with Allstate.”“Don’t leave home without it,” for American Express, and “When it absolutely, positively has to be there overnight,” for FedEx.
A professional web designer leads you from the unknown to the known. For example, did you know website colors evoke feelings in your visitors? Red, a powerful color, brings on strong emotions such as power, love, and even danger. Green, on the other hand, is visually easy on the eyes, and it represents growth and wealth. Blue gives your visitors a sense of loyalty and feelings that they can trust you. What message do you want your customers to get when visiting your website?
Most importantly, web designers guide you in bringing value to your visitors. Theodore Roosevelt said, “People don’t care how much you know until they know how much you care.” Your potential customers want to know that their needs are going to be met, and they want to know they can trust you. A skilled web designer is your solution.
